Mexico City - MX
Branding
Animation
Photography
10 17 17
Máquina is an innovation studio based in the business district of Mexico City. I closely collaborated with them in order to create the most unexpected and unique identity that would reflect the constant innovation projects that the studio takes on.
Always running after the ultimate technologic update, I proposed an iridescent foil for the different printing applications of the brand. I used the light-reactive property of foil and selected the cyan and magenta spectrum, and then, I combined it with the minimalistic logo and geometric patterns.
The goal with the new identity was to give a surreal look to their branding and printing materials.
Máquina
Máquina is an innovation studio based in the business district of Mexico City. I closely collaborated with them in order to create the most unexpected and unique identity that would reflect the constant innovation projects that the studio takes on.
Always running after the ultimate technologic update, I proposed an iridescent foil for the different printing applications of the brand. I used the light-reactive property of foil and selected the cyan and magenta spectrum, and then, I combined it with the minimalistic logo and geometric patterns.
The goal with the new identity was to give a surreal look to their branding and printing materials.
The concept of liquid elements and motion typefaces comes from the idea of representing the synergetic and constant change that happens in a science lab.
ART DIRECTION S CONSULTORES