Mexico City - MX
Branding
Animation
Photography
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Máquina is an innovation studio based in Mexico City’s business district. I collaborated closely with them to create a unique identity that reflects their continuous pursuit of innovation.
To capture this, I proposed using iridescent foil for the brand’s print materials, selecting the cyan and magenta spectrum. This, combined with a minimalistic logo and geometric patterns, aimed to give their branding a surreal look.
Máquina
Máquina is an innovation studio based in Mexico City’s business district. I collaborated closely with them to create a unique identity that reflects their continuous pursuit of innovation.
To capture this, I proposed using iridescent foil for the brand’s print materials, selecting the cyan and magenta spectrum. This, combined with a minimalistic logo and geometric patterns, aimed to give their branding a surreal look.
The concept of liquid elements and motion typefaces represents the dynamic, ever-changing nature of a science lab.
ART DIRECTION S CONSULTORES