Wandering Femmes

Wandering Femmes is an online community of women traveling worldwide, sharing their experiences and knowledge to empower others through their journeys.

  

The wordmark is intentionally deformed with a fisheye effect, inspired by a camera lens that captures travel experiences. We drew inspiration from bold newspaper headlines and protest sign typography.

With strong black messages contrasting with pastel colors, we aimed to balance strength and subtlety. We also created a set of circular icons, used as stickers in a guerrilla campaign and on social media.