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Palmer

Palmer is a brand-new nightclub located in Punta Diamante, the most exclusive area of Acapulco, Mexico.

Inspired by the palm tree, the emblematic plant of the region,

I based the design on its modern and elegant symbolism, combined with an original typeface.

The result is a sophisticated identity that appeals to the young and affluent clientele of the area.

Palmer stands out by focusing on details; I created a suite of icons used for letterpress stationery and signage.