Palmas - Mexico City


Concept
Branding
Print

Interior
Signage



Standard Gold


Standard Gold is a brand-new nightclub in the upscale Palmas district of Mexico City. The entire project draws inspiration from the 1970s, particularly the vibe of strip clubs and vintage adult films.



  




The unique typography and symbol I developed were influenced by the groovy visuals of that era. We used black and gold to evoke luxury, complemented by pink details to highlight sensuality.





         










  










“Stay Gold Pony Boy”



Inspired by the sensuality, glamour, and lavish lifestyle of the time, Standard Gold offers a unique concept in the nightclub industry.







ABEL COSS, NEW YORK CITY